Joel Upchurch

Co-Owner | REALTOR®

As a fifth-generation resident of West Central Georgia, Joel Upchurch’s connection to the community runs deep. With over 25 years in real estate, Joel got his start working alongside his brother, fixing up and selling homes. It didn’t take him long to realize that the industry could use a bit more honesty and integrity, and he’s been building his career around those values ever since, creating a place where clients feel truly looked after.

Known for his friendly style and down-to-earth nature, Joel considers it an honor to guide clients through one of life’s biggest decisions. His dedication hasn’t gone unnoticed - he consistently ranks among the top 10 individual RE/MAX agents in Georgia and has received the RE/MAX Platinum, Diamond, and Titan Club Awards.

Clients turn to Joel for his in-depth knowledge of the local market, his strong work ethic, and his commitment to putting their needs first. He’s approachable, responsive, and always willing to go the extra mile—whether he’s helping a family find their dream home or working with investors on land and commercial properties.

Outside of work, you’ll find Joel enjoying the great outdoors, usually spending time on his family farm, fishing, hunting, and relaxing at the lake. Married to his wife Jane for 22 years, they are proud parents to a daughter attending the University of Georgia.

Joel's Favorites

Favorite Restaurant

Venuccis

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Favorite Grill

The Cart Barn Grill

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More Favorite Food

Mare Sol

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Happy Clients.

"Rob is the best! He knows the market and communication with both transactions were prompt and professional. I will highly recommend Rob to anyone in the market for any real estate transactions big or small. Rob makes you feel like family and I appreciate his expertise."

Home Seller

"When we decided to sell our home, I reached out to a friend that had been a real estate agent. She referred me to Morgan. She was no longer an agent, but had worked with him, and knew that he would do a great job. From the very beginning, Morgan had a plan of action. He advised me throughout the entire process and was always available to answer any question."

Home Seller

"Joel is one of the most honest, down to earth agents in the business. We contacted him when we were at the point of giving up because of past experiences with other agents. We told him what we wanted and he immediately started the search. Seeing his hard work and dedication, my husband and I realized that if Joel couldn't find it and make it work that it was not meant to happen. He went above and beyond to help us purchase our home. If you are ready he's always one step ahead and waiting to get you into your dream home!"

Home Buyer

"Joel is great to work with. We were selling a house in LaGrange while living 600 miles away. He set up people in all areas to get the house repaired, painted, floors and keep the lawn care in good order to get maximum dollar. We are very happy he was working with us."

Home Seller

"As executor of my aunt’s estate, I worked with Morgan to sell her home and property. He made the process easy by coordinating everything with the buyer and closing attorney. He even helped find a contractor to finish some needed repairs and ensured all inspections were completed promptly. In the end, he made a difficult situation as painless as possible, and the property sold for our asking price."

Home Seller

"We had reached out to Morgan when we were looking for land to build a new house. We looked at many parcels of land but did not finding exactly what we wanted. Morgan listened so he knew what we were looking for. He found a gorgeous home for us with the land we wanted eliminating the construction phase."

Home Buyer

"Rob is a very dedicated and professional real estate agent who simply, Gets the job done!! Rob takes the time to understand your business objective and needs, but also, invests the time and effort to get to know you, the Client. The partnership he builds with his Clients, is his recipe for success! Rob has handled many real etate transactions for me over the past years and I've been very pleased with his results. I've feel that I not only have a real etate agent for life, but also a Friend!"

Home Buyer & Seller

"Joel did an excellent job helping my husband and I purchase our new home! He often calmed our nerves and was ALWAYS a positive member on our team! Joel’s knowledge of the area is unmatched! If there was something he didn’t know (very rare) he would find out in a very timely manner. Joel is a very busy man but that did not stop him from providing us with exceptional service! We highly recommend Joel. We are way better off because he was on our team! If you are looking to purchase a home Joel is definitely your guy! We greatly appreciate his hard work!"

Home Buyer

"Rob was extremely knowledgeable about the area and what we needed to do to get the house sold in a timely fashion. He was very easy to work with and kept us well informed throughout the process. We highly recommend Rob Upchurch. His skills and service can't be beat."

Home Seller