Rob Upchurch

Co-Owner | REALTOR®

Rob Upchurch has spent his life in Troup County, where his family has been part of the community for over 125 years. He’s not just a real estate professional—he’s a neighbor, deeply connected to the people and places that make the region special. From Troup and Harris counties to towns like LaGrange, West Point, Pine Mountain, and beyond, Rob has become the go-to resource for clients throughout the area.

The local real estate market offers something truly unique—a rare blend of opportunities. While the region has seen tremendous growth, outlying areas remain pastoral, providing a chance to own farm or recreational land just minutes away from lakeside living or resort-style amenities at Callaway Gardens. Rob takes pride in helping clients explore these diverse options, whether they’re looking for a family home, a recreational retreat, or an investment property.

Rob’s own real estate journey began while he was a student at Auburn University, building and renovating homes for resale and long-term investment. What started as a personal venture quickly turned into a lifelong career, fueled by his love for solving problems and helping others achieve their goals. He is especially skilled at finding practical solutions to challenges that seem insurmountable and negotiating outcomes that benefit his clients.

As Co-Founder and Partner at RE/MAX Results, Rob has earned industry recognition as one of the top 1% of realtors internationally. His achievements include the RE/MAX Hall of Fame, Circle of Legends, and Lifetime Achievement awards. But for Rob, success isn’t measured in awards—it’s about the relationships he builds. Approximately 95% of his business comes from referrals, a reflection of the trust his clients place in him and the care he brings to every transaction.

Rob’s commitment to his clients is built on a deep understanding of construction practices, a marketing degree that informs his strategic approach, and a network of trusted service providers. His focus on long-term relationships and a solutions-oriented mindset ensures that every client feels supported throughout the process.

When he’s not working, Rob enjoys the outdoors—fly fishing, hunting, and working on his farm. He also values time with his wife of 28 years, Kim, and their three children: Trevor, Payton, and Maggie, a junior at the University of Georgia. Rob is also a lifelong member of Rosemont Baptist Church, where his faith and connection to the community remain central to his life.

Rob's Favorites

Favorite Tours

Tours With Joy

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Favorite Shop

Run Downtown

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Favorite Bakery

The Copper Carrot

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Happy Clients.

"We had reached out to Morgan when we were looking for land to build a new house. We looked at many parcels of land but did not finding exactly what we wanted. Morgan listened so he knew what we were looking for. He found a gorgeous home for us with the land we wanted eliminating the construction phase."

Home Buyer

"When we decided to sell our home, I reached out to a friend that had been a real estate agent. She referred me to Morgan. She was no longer an agent, but had worked with him, and knew that he would do a great job. From the very beginning, Morgan had a plan of action. He advised me throughout the entire process and was always available to answer any question."

Home Seller

"Joel is great to work with. We were selling a house in LaGrange while living 600 miles away. He set up people in all areas to get the house repaired, painted, floors and keep the lawn care in good order to get maximum dollar. We are very happy he was working with us."

Home Seller

"Rob was extremely knowledgeable about the area and what we needed to do to get the house sold in a timely fashion. He was very easy to work with and kept us well informed throughout the process. We highly recommend Rob Upchurch. His skills and service can't be beat."

Home Seller

"Joel is one of the most honest, down to earth agents in the business. We contacted him when we were at the point of giving up because of past experiences with other agents. We told him what we wanted and he immediately started the search. Seeing his hard work and dedication, my husband and I realized that if Joel couldn't find it and make it work that it was not meant to happen. He went above and beyond to help us purchase our home. If you are ready he's always one step ahead and waiting to get you into your dream home!"

Home Buyer

"As executor of my aunt’s estate, I worked with Morgan to sell her home and property. He made the process easy by coordinating everything with the buyer and closing attorney. He even helped find a contractor to finish some needed repairs and ensured all inspections were completed promptly. In the end, he made a difficult situation as painless as possible, and the property sold for our asking price."

Home Seller

"Joel did an excellent job helping my husband and I purchase our new home! He often calmed our nerves and was ALWAYS a positive member on our team! Joel’s knowledge of the area is unmatched! If there was something he didn’t know (very rare) he would find out in a very timely manner. Joel is a very busy man but that did not stop him from providing us with exceptional service! We highly recommend Joel. We are way better off because he was on our team! If you are looking to purchase a home Joel is definitely your guy! We greatly appreciate his hard work!"

Home Buyer

"Rob is the best! He knows the market and communication with both transactions were prompt and professional. I will highly recommend Rob to anyone in the market for any real estate transactions big or small. Rob makes you feel like family and I appreciate his expertise."

Home Seller

"Rob is a very dedicated and professional real estate agent who simply, Gets the job done!! Rob takes the time to understand your business objective and needs, but also, invests the time and effort to get to know you, the Client. The partnership he builds with his Clients, is his recipe for success! Rob has handled many real etate transactions for me over the past years and I've been very pleased with his results. I've feel that I not only have a real etate agent for life, but also a Friend!"

Home Buyer & Seller